Exploded Map

Exploded Map
  • Information Architecture
  • User Experience Design and Strategy
  • User Testing and Research
  • Digital Product Design and Management
  • Service Design

Exploded Map was founded in 2009 by Jared Caponi to help improve the lives of people who use software every day.

We do Information Architecture, User Experience Consulting, Digital Strategy and Product Development. We work with everyone from Start-Ups to digital Agencies and Fortune 500 and 100 brands to make their digital products, services, user interfaces and online experiences the best they can be.

We especially like working on those forgotten applications that sit in the back of offices. You know the ones, the painful tracking system that your fulfillment or customer service team uses, the spreadsheet that the department created 5 years ago to make reports with that, deep down, everybody knows should be a nicely designed web application, The logistics tool that was cobbled together by that guy who knew some .php. These apps are in every corner of the enterprise and they cause pain and confusion.

Whether your customer is a consumer or an office worker, If you need somebody to solve a digital business problem, plan your rollout, or make a product easy to find, use and understand, we'd love to talk to you.

Clients Brands and Projects

Let's just say we have been around.

Jared has been making and managing website builds in one form or another since 1997. He programmed his first real piece of software in 1982 at computer camp (yes computer camp) on a TRS-80.

Below is a big wall of logos for companies and projects we have done work for since we opened shop. Hopefully as you scroll down you will feel a sense of assurance that if you decide to work with us, you will be working with a team with deep experience. Tap the UX Portfolio link for some case studies and work samples.

UX Portfolio

Contact Me


  • Arnold

  • Atmosphere Proximity

  • Big Spaceship

  • Boston Interactive

  • Doremus

  • Dotbox

  • Ecommerce Partners

  • Evoke Interaction

  • Flash Point

  • Kstreet Partners

  • Moving Interactive

  • McGarry Powen

  • RAPP

  • RFI Studios

  • Strawberry fFog

  • Tribal Worldwide

  • Resolute Digital

  • The Wonder Factory

  • Reol Services

  • Early Adopter


  • mySkin

  • Songtrust

  • Tenlegs

  • Local.com

  • Zooba

  • Park.com

  • Saaspire


  • European Wax Center

  • Juniors

  • Vintage & Modern

Consumer / B2C

  • Advil

  • Hyundai

  • Jim Bean

  • Lays

  • Pampers

  • Douglas Elliman

  • Esso

  • Exxon Mobile

  • Spring Hill Suites Marriot

  • Kaplan College

B2B / Enterprise

  • AIG Technologies

  • Humana

  • OI

  • Chevron

  • Merrill Lynch


  • Allure

  • Condé Nast Traveler

  • Condé Nast

  • Hearst Digital Media

  • LMK

  • Bravo

Arts & Non-Profit

  • Metropolitan Museum of Art


  • Sotheby's

Pharma / Healthcare

  • Aubagio

  • Daytrana

  • DePuy Synthes

  • Eliquis

  • Enbrel

  • Gardasil

  • Genzyme

  • Golden Living

  • Johnson & Johnson

  • Merz

  • Xeomin